Call him what you wish, but yvon chouinard has walked a remarkably unique path through 80 years of life, adventure, and business. Founded by yvon chouinard in 1973, patagonia is an outdoor apparel company based in ventura, california. Lessons from the edge of business and sport life is a lot easier if you break the rules, says yvon chouinard, the. Yvon chouinard, patagonia s founder, got his start as a climber in 1953 as a 14yearold member of the southern california falconry club, which trained hawks and falcons for hunting. Then chouinard, the founder of the company, breaks down the company into its value components. The education of a reluctant businessman with more than 40. Keeping the minutes was his first writing assignment outside school, and the previously unpublished southern california. Patagonias founder is americas most unlikely business. The patagonia school of fly fishing in a new book, patagonia founder yvon chouinard evangelizes a backtobasics japanese technique for fly fishing.
He lives in ventura, ca from the foreword by naomi klein. It would be great, except he repeats the same details he spoke of in the beginning. But things have changed for the rockclimbing, flyfishing. In april 2017, the authors of legacy in the making visited me at patagonia s headquarters, in ventura, california, to talk about the legacy im building as the founder of patagonia. The companys ethos is encapsulated in let my people go surfing, the memoircummanagement classic about patagonia, by the companys founder yvon chouinard. Patagonia founder yvon chouinard talks about the sustainability myth, the problem with amazon and why its not too late to save the planet. He has written about climbing issues and ethics and. Aug 28, 2019 patagonia founder yvon chouinards new book, some stories, tells tales about a life spent both outdoors and at the head of a major company. Yvon chouinardlegendary climber, businessman, environmentalist, and founder of patagonia, inc. At long last, im picking up the pen again well, not literally. If you dont know who or what patagonia is, im not going to go into detail here, so i suggest you read this. In the responsible company, yvon chouinard, founder and owner of patagonia, and vincent stanley.
Mar 07, 2017 the companys ethos is encapsulated in let my people go surfing, the memoircummanagement classic about patagonia, by the companys founder yvon chouinard reissued last year in a 10th. Yvon chouinard, founder of patagonia jessica harris speaks with yvon chouinard, one of the leading pioneers in climbing and outdoor apparel. Celebrated climber and patagonia founder yvon chouinard pushes back against specialization and advocates for a more holistic way of being in his latest book some stories. Let my people go surfing yvon chouinard, founder of patagonia. A book that i loved and that i think every single business owner creative, not creative, i dont care should read. Yvon chouinard, billionaire founder of outdoor apparel firm patagonia, has traditionally shied away from politics. Yvon chouinard is a noted alpinist and the founder and coowner of patagonia, inc. He takes copious time off, lets employees manage themselves, and tells customers not to buy his. May 25, 2012 the responsible company, by yvon chouinard, founder and owner of patagonia, and vincent stanley, coeditor of its footprint chronicles, draw on the their 40 years experience at patagonia and knowledge of current efforts by other companies to articulate the elements of responsible business for our time. In his longawaited memoir, yvon shared the story of his original foray into the world of business and the secrets to his successful transition from the walls of. Patagonia updates simple fly fishing book engearment. Some stories is patagonia founder yvon chouinards guide to life.
The region comprises the southern section of the andes mountains, lakes, fjords, and glaciers in the west and deserts, tablelands and steppes to the east. No young kid growing up ever dreams of someday becoming a businessman, the outdoors mogul begins his. In the responsible company, yvon chouinard, founder and owner of patagonia, and vincent stanley, coeditor of its footprint chronicles, draw on their 40 years experience at patagonia and knowledge of current efforts by other companies to articulate the elements of responsible business for our time. Yvon chouinard, patagonia patagonia s founder still loves to blaze a trail. Dec 23, 2016 the founder of patagonia fishes half the year and tells his employees to go surfing.
Let my people go surfing, a book by patagonia founder yvon. Hes also the cofounder, with craig mathews, of 1% for the planet, an alliance of businesses that contribute. Patagonia founder yvon chouinard tells some stories in. They were on the forefront of implementing family leave for employees who gave birth. A few years earlier, in 1968, several friends including doug tompkins, founder of the north face and i had taken a sixmonth road trip to the tip of south america, surfing the west coast of the americas down to lima, peru, skiing volcanoes in chile, and climbing 11,073foot fitz roy, in argentinas patagonia. The responsible company, by yvon chouinard, founder and owner of patagonia, and vincent stanley, coeditor of its footprint chronicles, draw on the their 40 years experience. The founder of patagonia fishes half the year and tells his employees to go surfing. May, 2019 patagonia founder yvon chouinard has led a fascinating life and tells wonderful stories about it in his latest book, some stories. Thats what patagonia founder and chairman yvon chouinard told the l. Ten years after its original publication, patagonias founder, yvon chouinard, has revised and expanded his beloved book let my people go. His company, patagonia, is known for its environmental focus. Nov 29, 2018 yvon chouinard, billionaire founder of outdoor apparel firm patagonia, has traditionally shied away from politics. Yvon chouinard, patagonias founder, got his start as a climber in 1953 as a 14yearold member of the southern california falconry club, which trained hawks and falcons for hunting. And like the other items sold by patagonia, one percent of book sales are donated to environmental charities, through 1% for the planet, a group cofounded by patagonia founder.
We talked about a lot of things, some of which id never spoken about before. Books by yvon chouinard author of let my people go surfing. Afterward, when they asked me if id share some of those insights and stories in the foreword to their book and i made it clear. A certified bcorporation, patagonias mission is to build. Lessons from the edge of business and sport life is a lot easier if you break the rules, says yvon chouinard, the founder and ceo of patagonia.
The revised edition of the patagonia founder s seminal book a decade since its original publishing tackles global climate change, sustainability and best business practices what others are saying this is what the wellhung clean climber looked like in yvon chouinard with a full rack of hexes and stoppers along with the standard knickers and. Patagonia founder yvon chouinard shares his reading list. But things have changed for the rockclimbing, flyfishing outdoorsman since. Patagonia in his bridgeclub cords and grandpa shoes, 80yearold yvon chouinard doesnt look the rockstar entrepreneur. No young kid growing up ever dreams of someday becoming a businessman, the outdoors mogul begins his memoir. Lessons from the edge of business and sport patagonia, april 2019, hardcover, patagonia founder yvon chouinard recounts being elected secretary of his falconry club when he was 15 years old. He takes copious time off, lets employees manage themselves, and tells. Let my people go surfing is part autobiography of yvon chouinard the outdoorsman, businessman, founder of patagonia, and part handbook for patagonia. In his longawaited memoir, yvon chouinardlegendary climber, businessman, environmentalist, and founder of patagonia, inc.
This book is the story of patagonia and how its founders deal with business, people, and the environment. Oct 17, 2019 patagonia founder yvon chouinard talks about the sustainability myth, the problem with amazon and why its not too late to save the planet. Yvon chouinards most popular book is let my people go surfing. Patagonia founder yvon chouinards new book, some stories, tells tales about a life spent both outdoors and at the head of a major company. Nov 26, 2018 patagonia founder yvon chouinard teamed up with fly fishing gurus mauro mazzo and craig matthews for the updated second edition. The updated and revised tale of an itinerant climber and the education of a reluctant businessman. A book called let my people go surfing by yvon chouinard, the founder of. In april 2017, the authors of legacy in the making visited me at patagonias headquarters, in ventura, california, to talk about the legacy im building as the founder of patagonia. After one of the adult leaders, don prentice, taught the boys how to rappel down the cliffs to the falcon aeries, yvon and his friends became so fond of the sport. Some stories is patagonia founder yvon chouinards guide. Jun 12, 2019 celebrated climber and patagonia founder yvon chouinard pushes back against specialization and advocates for a more holistic way of being in his latest book some stories.
Back in 2006, yvon chouinardlegendary climber, businessman, environmentalist and founder of patagoniareleased let my people go surfing. Patagonia founder yvon chouinard at foster park in. The rest of the book serves as a kind of primer to business, the patagonia way. Yvon chouinard has 30 books on goodreads with 35043 ratings. Opinions expressed by forbes contributors are their own. Lessons from the edge of business and sport patagonia, april 2019, hardcover, patagonia founder yvon chouinard recounts being elected secretary of. Patagonia founder yvon chouinard has led a fascinating life and tells wonderful stories about it in his latest book, some stories. Founder of patagonia fishes half the year, tells his.
The responsible company what weve learned from patagonias first 40 years. Mar 20, 2017 opinions expressed by forbes contributors are their own. This book is the story of patagonia and how its founders deal with business. Patagonia founder yvon chouinards reading list is a masterclass in biology. May 10, 2019 the founder of us outdoor apparel brand patagonia believes stock market valuations are absurd, investing in shares is buying blue sky and modernday capitalism is destroying the. A book called let my people go surfing by yvon chouinard, the founder of patagonia. Hes also the cofounder, with craig mathews, of 1% for the planet, an alliance of businesses that contribute at least 1% of their annual revenues to environmental causes.
He has written about climbing issues and ethics and on mixing environmentalism and business. Patagonias founder is americas most unlikely business guru. Published september 5th 2006 by penguin books first published 2005. Patagonia founder yvon chouinard tells some stories in new book. He began in business by designing, manufacturing, and distributing rock. This book starts out as a fantastic story of patagonia, the outdoor gear and clothing retailer. Patagonias yvon chouinard talks his new book some stories. A few years earlier, in 1968, several friends including doug tompkins, founder of the north face and i had taken a sixmonth road trip to the tip of south america, surfing the. Douglas tompkins, a noted conservationist and the founder of the north face and esprit clothing brands, died on tuesday after a kayaking accident in the patagonia region of.
Times about the plight of the earth amid climate change. Patagonia is bounded by the pacific ocean on the west, the atlantic ocean to the east, and. Chouinard started patagonia in 1973, and the company. Patagonia founder shares lessons from the edge booktrib. The responsible company, by yvon chouinard, founder and owner of patagonia, and vincent stanley, coeditor of its footprint chronicles, draw on the their 40 years experience at patagonia and knowledge of current efforts by other companies to articulate the elements of responsible business for our time. Patagonias billionaire founder to give away the millions. This groundbreaking book explores regenerative agriculture and the vital connection between our soil and our. Dec 09, 2015 douglas tompkins, a noted conservationist and the founder of the north face and esprit clothing brands, died on tuesday after a kayaking accident in the patagonia region of southern chile. Let my people go surfing meet your next favorite book.
Yvon chouinard is the founder and owner of patagonia, inc. Ten years after its original publication, penguin books has released a completely revised and expanded edition of patagonia founder and owner yvon chouinards classic 2006 memoir, let my people go surfing. Chouinard is also a surfer, kayaker, and falconer and is particularly fond of tenkara flyfishing. Patagonia releases new book about yvon chouinard virginia. Patagonia founder yvon chouinard teamed up with fly fishing gurus mauro mazzo and craig matthews for the updated second edition. Jan, 2012 yvon chouinard, founder of patagonia jessica harris speaks with yvon chouinard, one of the leading pioneers in climbing and outdoor apparel. Yvon chouinard, patagonia patagonias founder still loves to blaze a trail. He began in business by designing, manufacturing, and distributing rock climbing equipment in the late 1950s. The company is incredibly environmentally responsible. There is a book from the henokiens, an organization. Patagonia founder and ceo yvon chouinard is rightly known for keeping it real.
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